GS- 2 Issues relating to development and management of Social Sector/Services relating to Health, Education, Human Resources
Context: Government of India launches a campaign to promote ‘eat right movement’
After PM Narendra Modi’s Fit India Movement, the government has laid its focus on eating right initiatives, and has launched ‘Poshan Maah’.
The government aims to promote healthy and balanced eating through initiatives launched in the month of September, declared as the Poshan Maah (nutrition month).
Among its different goals are:
- Promotion of healthy and balanced eating
- Attempt to fight malnutrition in far-flung villages by training the front line health workers.
The significance of the initiative is underscored by a World Health Organisation’s (WHO) nutrition report that says 3.7 million deaths could be prevented by 2025 if governments boost their focus on healthier eating.
- The Food Safety and Standards Authority of India (FSSAI) has also put in place robust regulatory measures under three major pillars: Eat Safe, Eat Health and Eat Sustainably for the programme.
- FSSAI has prescribed a limit for Total Polar Compounds (TPC) at 25% in cooking oil to avoid the harmful effects of reused cooking oil.
- Targeting the urban population, especially the college-going youth, the country’s top food regulator— Food Safety and Standards Authority of India (FSSAI)—has designed the app-based, Eat Right quiz.
- It is aimed at enhancing the knowledge of the basics of food safety and nutrition.
- FSSAI has also launched the ‘Eat Right Online Store’ that offers goods such as coffee mugs, t-shirts, tote bags, fridge magnets, coasters, etc. carrying campaign messages.
- To deal with malnutrition cases, especially in children living in villages, a four-week online learning course to train front line health workers like Anganwadi workers and midwives is also launched.
- The course will focus on basic concepts of nutrition, the importance of nutrition in the first 1000 days, reducing consumption of high-fat salt and sugar foods and overall food safety.
- As part of ‘Eat Right India’ campaign, the central food regulator – Food Safety and Standards Authority of India (FSSAI) has trained over 1.7 lakh food safety supervisors who will spread awareness and sensitize people and food vendors on food safety.
Eat Right India Campaign:
- Eat Right India campaign was launched in 2018.
- The campaign is led by FSSAI.
- It is a Pan-India cycle movement aimed to create consumer awareness about eating safe and nutritious food.
- It aims to engage, excite and enable citizens to improve their health and well being.
- ‘Eat Right India’, is built on two broad pillars of ‘Eat Healthy’ and ‘Eat Safe’.
- It is a collective effort to make both the demand and supply-side interventions through the engagement of key stakeholders.
- The Eat Right India is aligned with the government’s flagship public health programmes such as POSHAN Abhiyaan, Anemia Mukt Bharat, Ayushman Bharat Yojana and Swachh Bharat Mission.
- The Eat Right India movement is a crucial preventive healthcare measure to trigger social and behavioural change through a judicious mix of regulatory measures, combined with soft interventions for ensuring awareness and capacity building of food businesses and citizens alike.
- The message of ‘Eat Right’ should be promoted everywhere. Citizens should choose healthy food and the food industry should manufacture healthy food.
- Food Safety and Standards Authority of India (FSSAI) is an autonomous statutory body.+
- It was established under the Food Safety and Standards Act, 2006 (FSS Act).
- It consolidates various acts & orders that have hitherto handled food-related issues in various Ministries and Departments.
- It was created for laying down science-based standards for articles of food and to regulate their manufacture, storage, distribution, sale and import to ensure availability of safe and wholesome food for human consumption.
- Ministry of Health & Family Welfare is the administrative Ministry of FSSAI.